Before Yellow Brick · Portfolio companies
Pipeline up 350% after an acquisition.
A post-acquisition sales rebuild at Celerity.
+350%
Pipeline growth in year one
250%
More leads
01
The situation
After an acquisition, the go-to-market motion at Celerity was broken.
02
What changed
The pipeline architecture and the sales playbook were rebuilt from the ground up.
03
The result
Pipeline grew 350% in the first year. Lead volume rose 250%.
Yellow Brick's leadership delivered this result in an executive role at Celerity, before Yellow Brick. It is here to show the operating record behind our method. It is not a Yellow Brick client engagement.
Show us the workflow. Let's scope it together.
We start by understanding the business problem. You leave with the opportunity sized and a practical scope.