Applied AI · Forward Deployed Engineering
Expensive tools. Flat revenue. We fix both.
We cut what you overpay for and build what generates pipeline. Purpose-built systems that produce revenue, documented and supported.
For companies spending $50K-$500K/year on software they use at 30% capacity.
"They rebuilt our engine and gave us a scalable roadmap. The 350% pipeline jump speaks for itself."
"Yellow Brick scaled our revenue and future-proofed our business. The cultural shift across our global team was transformative."
Cut SaaS spend
Replace platforms you use at 30%. Purpose-built systems at a fraction of the cost.
Grow revenue
Content engines that produce pipeline. Marketing systems that attribute dollars.
Move faster
Systems that do in hours what took weeks. Documented and supported. You own it.
Celerity: +350% pipeline growth
Post-acquisition GTM was broken. We rebuilt the pipeline architecture and sales playbook. Qualified leads up 250% in the first year.
Content engine: 100+ assets/day
Replaced a multi-platform manual workflow with a single content engine. One story produces platform-ready assets across 12 channels.
Companies we've worked with
Five phases. No surprises.
Two lanes. Same promise.
PE / Venture-Backed Companies
We sell outcomes.
They sell timelines.
vs. Dev Shops
Sell headcount and timelines. 6-12 month projects at $500K+. You own the risk.
We sell outcomes. 6-16 weeks at a fraction. Documented and supported.
vs. Marketing Agencies
$10K/month retainer. 4 blog posts and 20 social assets. Manual production.
A content engine. 100+ assets from one input. Across 12 channels daily.
vs. In-House Teams
Fight with tools they hate. Produce at half capacity. High turnover cost.
We replace the tools. Your 3-person team outproduces a team of 10.

Ravi Karwal
Founder, Yellow Brick
20 years building and operating companies from the inside. I see the same pattern: budget bleeds on tools nobody mapped to a problem. I stop the bleeding.
Straight answers.
What is Applied AI?
Applied AI means using AI to solve one specific, measurable business problem. It starts with a line item on your P&L, not with a technology looking for a use. A content team producing 4 posts a month for a $10K retainer is a line item. A $200K CRM your sales team uses at 30% capacity is a line item. Applied AI replaces that cost with a purpose-built system that does the one job, and it gets measured the same way the cost was: dollars saved, hours cut, revenue added. Yellow Brick's builds are measured that way. The content engine took one nonprofit from a multi-platform manual workflow to 100+ assets a day across 12 channels, an 80% cut in production time. That is the whole definition. If the result cannot be measured, it is a demo.
What is a forward deployed engineer?
Think of the difference between a consultant who writes you a recommendation and an engineer who moves into your office and builds the thing. The second one is a forward deployed engineer. The term comes from Palantir, where engineers deploy to a customer site, learn the real workflow, and ship software that fits it. Yellow Brick runs the same model for mid-market companies and nonprofits that will never sign a Palantir-sized contract. Ravi Karwal embeds with your team, audits where money and time leak, writes a spec you sign, and builds the replacement while your old system keeps running. Milestone payments, 6 to 16 weeks, and you own everything when it is done. If you have a workflow that no product on the market fits, this is the way it gets built.
What does Yellow Brick build?
Purpose-built AI systems that replace specific enterprise software: content engines, sales operations tools, donor platforms. We build the 30% of the platform your team uses and cut the 70% you pay for.
How much does it cost?
Yellow Brick bills by milestone, not by the hour. The five phases each end in a deliverable: a current state assessment, a signed spec with acceptance criteria, a validated system running parallel to your old one, a completed migration with rollback, and 90 days of support. You pay when each deliverable lands, so the invoice always follows something you can inspect. For commercial clients the build runs a fraction of the SaaS spend it replaces; the target is companies paying $50K to $500K a year for software used at 30% capacity, and the assessment shows the number before anyone commits. For nonprofits, pricing comes in under a part-time hire and replaces a $10K a month agency retainer. Dev shops quote 6 to 12 months at $500K and up. We quote a scope, a timeline of 6 to 16 weeks, and milestones. The 15-minute call produces the figure for your situation.
How long does a build take?
6-16 weeks depending on scope. Five phases: Audit, Spec, Build and Validate, Migrate, Support. Your old system stays live until the new one proves out.
Who owns the system?
You do. Every build ships with documentation, training, and a named support contact. No vendor lock-in. No recurring license fees on what we build.
Who does Yellow Brick work with?
PE/VC portfolio companies, mid-market operators, and nonprofits. Results include +350% pipeline at Celerity, 108% revenue growth at Genius Group, $1.6B pipeline at Exela, and 63% revenue growth at Apprion.
Take the diagnostic first.
Two free assessments. 87 questions that find where money and time bleed across GTM, operations, software, sales, and marketing. No email gate.
Want the walkthrough? Book a 15-min call →15 minutes.
Math only.
We'll find the $100K you're wasting and the revenue you're leaving behind. No deck. No pitch. The numbers.