20 years as an operator.
Not an advisor.
Twenty years operating inside PE-backed portfolios, SaaS companies, and enterprise sales orgs. The pattern repeats: companies buy tools before they map problems. Then they blame the tool. We've been in the room. We know where the waste sits.
Who runs Yellow Brick?
Ravi Karwal spent twenty years running revenue and operations inside other people's companies before starting Yellow Brick in 2020. Chief revenue officer and chief operating officer roles, where the number on the board was his to hit with the tools he was handed.
Those roles ran through Celerity, where a post-acquisition sales rebuild took pipeline up 350% in the first year; Genius Group, where a go-to-market playbook across 18 countries grew revenue 108%; Exela Technologies, where a portfolio-wide sales strategy built $1.6B in pipeline; Apprion, where a sales and retention overhaul grew revenue 63% and cut churn 30%; and Emerson. He holds an MBA from USC Marshall.
The pattern he saw in every seat was the same. Companies buy software before they map the problem. The software gets used at a third of its capacity, the invoice keeps arriving, and when growth stalls the tool takes the blame. The people who could fix it, the operators, are too busy running the business to rebuild its plumbing.
An Applied AI firm.
Yellow Brick is the answer he wished he had in those roles: an engineer who sits inside the business, maps the real workflow, and builds the system that fits it. The deliverable is a working tool, documented, supported, and owned by the client, instead of a strategy deck or a platform to configure.
Every engagement follows the same five phases: audit, spec, build and validate, migrate, support. Every project bills at milestones. Every client leaves with the code and the documentation.
Yellow Brick works with private equity and venture-backed portfolio companies, mid-market operators paying $50K to $500K a year for software they underuse, and nonprofits whose donor dollars are going to vendor invoices instead of programs. The content engine built for a Los Angeles nonprofit turns one story into 100+ assets across 12 channels and cut content production time by 80%.
How we work.
Direct. No filler.
Short sentences. Active voice. We tell you where the problem is, what it costs you, and what we do about it.
Operator voice.
We've done the job, not advised on it. Two decades of building and running companies from the inside.
Documented and supported.
Everything we build comes with documentation, a named contact, and a defined SLA. Not a ticket queue.
Math over adjectives.
Dollar comparisons and specific metrics. If we can't show the ROI, we don't pitch the project.
Ready to talk numbers?
15 minutes. We'll tell you where you're overpaying and what's replaceable. No pitch. Math only.
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